Midori Komatsu
SEN
Snow Peak
Unlabel
Yohji Yamamoto
Dressed Undressed
IL
KAAM
KAGURE
PREEK
T-Lab
Yoshimoto Nara
Yuw
Yumiko Iihoshi
+d
+d — is a vibrant collective of industrial designers from various cities across Japan, united under one name to create a variety of household and everyday items. The manifesto of +d emphasizes two core principles:
The essence of the creative agency is expressed in the '+' sign, reflecting the personal perspective each designer embeds in every piece they create. "Through the objects that we bring to life, we hope to establish a genuine connection with those who will cherish and use them," shares Ayumi Sakamoto, one of the +d members and the creator of the 'Flower Man' vases. Each +d product stands out as distinctive and noteworthy. Some items are designed to make you smile, others focus on delivering comfort, while some reveal small mysteries or pleasant surprises. Their presence in any home makes the space more welcoming and visually appealing.
- Functionality and ease of use are paramount;
- The charm of their design and looks are equally vital.
The essence of the creative agency is expressed in the '+' sign, reflecting the personal perspective each designer embeds in every piece they create. "Through the objects that we bring to life, we hope to establish a genuine connection with those who will cherish and use them," shares Ayumi Sakamoto, one of the +d members and the creator of the 'Flower Man' vases. Each +d product stands out as distinctive and noteworthy. Some items are designed to make you smile, others focus on delivering comfort, while some reveal small mysteries or pleasant surprises. Their presence in any home makes the space more welcoming and visually appealing.
6 (ROKU)
The Tokyo-based brand ROKU offers clothing for women who prefer fashion that’s both reflective and smart over the latest loud trends, drawing inspiration from minimalism, and who are comfortable with their natural looks. The ROKU designers identify six primary sources of inspiration: the energy of city life, the dynamic of sports, nautical themes, street fashion with a touch of military, ethnic patterns, and nostalgic elements from childhood. This harmonious mix of elements shapes the ROKU style—serious yet accessible, equally elegant and playful, and distinctive yet versatile.
ROKU focuses on high-quality natural fabrics and pays close attention to every detail of the manufacturing process. You’re likely to not only fall in love with this clothing but will also start to view it as seamlessly fitting into your personal style. With the right care, it will prove to be a lasting companion, complementing your wardrobe for years to come.
ROKU focuses on high-quality natural fabrics and pays close attention to every detail of the manufacturing process. You’re likely to not only fall in love with this clothing but will also start to view it as seamlessly fitting into your personal style. With the right care, it will prove to be a lasting companion, complementing your wardrobe for years to come.
AKIRA NAKA
Designer Akira Naka, originally from Tokyo, refined his design and sewing skills in Antwerp. This experience has shaped the direction of his brand—AKIRA NAKA's style is based on a creative blend of various cultures, where traditional Japanese views on composition, balance, and color work meet new shapes and textures, as well as innovative clothing creation methods. Naka loves to experiment: he combines Northern European and Japanese hand-knitting techniques, uses laser cutting and hand-dyeing of fabrics, and draws inspiration from calligraphy and the works of Kandinsky. The designer positions the items of his brand as pieces of art, which they undoubtedly are, and suggests 'wearing the attitude,' not just clothing.
Amabro
Amabro is a studio that creates beautiful gifts under the guidance of designer and artist Amane Murakami. Amabro items are unified by the goal of producing stylish and lasting gifts, standing in contrast to the useless plastic trinkets and other junk that tourists often take home from Japan in vast quantities.
Murakami works with glass, clay, concrete, and wood, referring to these materials as "living." According to the designer, the traditional forms of many Amabro products pay homage to the crafts of the past. At the same time, his creations include unique items like snow shovel-shaped spoons, retro-futuristic vases, and an entire series of tableware named 'New Standard.'
Murakami holds a special interest in heritage and conscious consumption. Several years ago, the designer purchased a massive warehouse full of unsold porcelain dishes made at the beginning of the 20th century. Now, the craftsmen at Amabro revitalize these items: they restore, paint, refire, assemble them into sets, and carefully package them in wooden gift cases. In other words, they perform magic, as these objects gain special value by creating a bridge in time between the past and the present.
Murakami works with glass, clay, concrete, and wood, referring to these materials as "living." According to the designer, the traditional forms of many Amabro products pay homage to the crafts of the past. At the same time, his creations include unique items like snow shovel-shaped spoons, retro-futuristic vases, and an entire series of tableware named 'New Standard.'
Murakami holds a special interest in heritage and conscious consumption. Several years ago, the designer purchased a massive warehouse full of unsold porcelain dishes made at the beginning of the 20th century. Now, the craftsmen at Amabro revitalize these items: they restore, paint, refire, assemble them into sets, and carefully package them in wooden gift cases. In other words, they perform magic, as these objects gain special value by creating a bridge in time between the past and the present.
BEAMS JAPAN
BEAMS JAPAN is one of the trailblazing brands in daily fashion and Tokyo's urban culture, founded over forty years ago and continues to influence style trends worldwide. Established in 1976 in Tokyo's trendy Harajuku district, BEAMS evolved from a small multibrand shop into a company that produces men's and women's apparel, children's items, home decor, and furniture.
Each season, BEAMS JAPAN launches collaborations with iconic global brands, from G-Shock and Honda to Levi's and Nike. The company also champions up-and-coming Japanese designers and collaborates with local craftspeople to create limited-edition traditional utensils, apparel, and footwear.
Under the name BEAMS JAPAN, our store showcases various clothing lines and products from this company: Ray BEAMS, BEAMS Boy, BEAMS Heart, and BEAMS F. We particularly want to highlight books published by BEAMS — albums from young Japanese artists and photographers poised to become future collectibles, as well as books on contemporary culture and significant events in Tokyo’s history.
Each season, BEAMS JAPAN launches collaborations with iconic global brands, from G-Shock and Honda to Levi's and Nike. The company also champions up-and-coming Japanese designers and collaborates with local craftspeople to create limited-edition traditional utensils, apparel, and footwear.
Under the name BEAMS JAPAN, our store showcases various clothing lines and products from this company: Ray BEAMS, BEAMS Boy, BEAMS Heart, and BEAMS F. We particularly want to highlight books published by BEAMS — albums from young Japanese artists and photographers poised to become future collectibles, as well as books on contemporary culture and significant events in Tokyo’s history.
BEAUTY&YOUTH UNITED ARROWS
The clothing from BEAUTY&YOUTH UNITED ARROWS beautifully blends smart style, reasonable prices, and genuine Japanese quality. Truly, UNITED ARROWS is widely recognized as one of Japan's premier clothing companies.
The essentials from BEAUTY&YOUTH are must-haves for any contemporary urbanite in Japan, with stores in every major city across the country. BEAUTY&YOUTH offers a variety of lines and sub-brands, each tailored to different lifestyles: from work and urban outings to youthful styles, evening attire, watches, and jewelry. All these lines share a commitment to looking great, feeling comfortable, and lasting long. Despite handling large volumes, BEAUTY&YOUTH is very careful with its choice of fabrics and the way its garments are crafted. Most items are made in Japan, ensuring top-notch quality.
The essentials from BEAUTY&YOUTH are must-haves for any contemporary urbanite in Japan, with stores in every major city across the country. BEAUTY&YOUTH offers a variety of lines and sub-brands, each tailored to different lifestyles: from work and urban outings to youthful styles, evening attire, watches, and jewelry. All these lines share a commitment to looking great, feeling comfortable, and lasting long. Despite handling large volumes, BEAUTY&YOUTH is very careful with its choice of fabrics and the way its garments are crafted. Most items are made in Japan, ensuring top-notch quality.
BEAUTIFUL PEOPLE
Beautiful People may not be well-known outside of Japan, but it has long been a cult favorite among Tokyo's fashion-forward crowd. The company's founder, Hidenori Kumakiri, drew inspiration from his time at Comme des Garçons, adopting the view that beauty transcends traditional definitions. This belief forms the core of Beautiful People’s philosophy.
Kumakiri treats fashion as a thrilling exploration, reveling in the fusion of diverse themes in his collections. He sees his creations as more than clothes; they are artistic tools that accentuate both the visible and the hidden qualities of those who wear them.
Fans of Beautiful People often appreciate not only the eclectic styles of Comme des Garçons but also Scandinavian brands that artfully combine minimalism, practicality, eccentricity, and restrained avant-garde elements—like Acne Studios, Our Legacy, or Henrik Vibskov.
Kumakiri treats fashion as a thrilling exploration, reveling in the fusion of diverse themes in his collections. He sees his creations as more than clothes; they are artistic tools that accentuate both the visible and the hidden qualities of those who wear them.
Fans of Beautiful People often appreciate not only the eclectic styles of Comme des Garçons but also Scandinavian brands that artfully combine minimalism, practicality, eccentricity, and restrained avant-garde elements—like Acne Studios, Our Legacy, or Henrik Vibskov.
CITEN
CITEN clothing is typically simple and accessible yet distinctly individual, perfect for everyday looks. The brand has skillfully fine-tuned the balance of style, price, and quality. If anyone in Tokyo is defining the essentials of a wardrobe, CITEN is undoubtedly leading that charge.
This brand fits into the affordable segment, but surprisingly, its items outlast just a few seasons. They hold up well in the wash, retaining their shape and color, effectively rivaling many mid-to-upper-tier brands. CITEN designers prefer natural fabrics like cotton, linen, and viscose.
We also appreciate this brand’s conscious decision to avoid real leather.
This brand fits into the affordable segment, but surprisingly, its items outlast just a few seasons. They hold up well in the wash, retaining their shape and color, effectively rivaling many mid-to-upper-tier brands. CITEN designers prefer natural fabrics like cotton, linen, and viscose.
We also appreciate this brand’s conscious decision to avoid real leather.
ENFOLD
At ENFOLD, we believe that beauty reflects the wearer's unique character and style, moving beyond conventional beauty standards. Each piece is a celebration of individuality and the myriad ways personal style can be expressed.
In line with this vision, ENFOLD’s chief designer, Mizuki Ueda, fashions garments that captivate with their intricate detailing and bold yet harmonious lines. Her designs, termed 'cocoons' (from the English 'enfold'—to embrace, wrap around), are crafted to accentuate both the spirit and silhouette of the wearer, offering more than mere aesthetic appeal.
ENFOLD transcends typical fashion boundaries; the designs are not only sophisticated in their architectural form but are also distinctly approachable. Key items such as cocoon coats and dresses, voluminous ruffled skirts, and textured knitwear feature subtle yet impactful modifications each season. These pieces blend novel textures and silhouettes, continually refreshing the timeless elegance that the brand is known for. Shirts with concealed pockets and peplum jackets remain staples, continually reinvented to stay relevant in the evolving fashion landscape.
In line with this vision, ENFOLD’s chief designer, Mizuki Ueda, fashions garments that captivate with their intricate detailing and bold yet harmonious lines. Her designs, termed 'cocoons' (from the English 'enfold'—to embrace, wrap around), are crafted to accentuate both the spirit and silhouette of the wearer, offering more than mere aesthetic appeal.
ENFOLD transcends typical fashion boundaries; the designs are not only sophisticated in their architectural form but are also distinctly approachable. Key items such as cocoon coats and dresses, voluminous ruffled skirts, and textured knitwear feature subtle yet impactful modifications each season. These pieces blend novel textures and silhouettes, continually refreshing the timeless elegance that the brand is known for. Shirts with concealed pockets and peplum jackets remain staples, continually reinvented to stay relevant in the evolving fashion landscape.
IROSE
IROSE, a leather workshop founded by brothers Gen and Dai Takahashi, crafts accessories and home items from natural leather. These creations, which can only be described as art objects, showcase a distinctive character marked by the allure of Japanese minimalism where functionality and aesthetics not only complement each other but also rhyme beautifully.
In IROSE’s offerings, Japanese traditions gracefully converge with modernity—the 'Old meets new' philosophy that the Takahashis approach with reverence and meticulous care. This ethos is reflected in both their innovative designs and their careful manufacturing processes, ensuring each piece resonates with timeless charm and contemporary relevance.
At the heart of IROSE's 'Seamless' accessory series is the principle of origami applied art—transforming a single sheet of paper into various volumetric shapes without any gluing or stitching. This technique is masterfully handled by engineers, technologists, and leather craftsmen from Tokyo's historic craft district, Asakusa. Simultaneously, the Takahashi brothers' experiments with shapes and materials, such as combining leather with transparent PVC fabric, clearly signal their forward-thinking design approach. If one were to speak of new traditions in Japanese applied design, IROSE's creations serve as a prime example, seamlessly blending the past and the future.
In IROSE’s offerings, Japanese traditions gracefully converge with modernity—the 'Old meets new' philosophy that the Takahashis approach with reverence and meticulous care. This ethos is reflected in both their innovative designs and their careful manufacturing processes, ensuring each piece resonates with timeless charm and contemporary relevance.
At the heart of IROSE's 'Seamless' accessory series is the principle of origami applied art—transforming a single sheet of paper into various volumetric shapes without any gluing or stitching. This technique is masterfully handled by engineers, technologists, and leather craftsmen from Tokyo's historic craft district, Asakusa. Simultaneously, the Takahashi brothers' experiments with shapes and materials, such as combining leather with transparent PVC fabric, clearly signal their forward-thinking design approach. If one were to speak of new traditions in Japanese applied design, IROSE's creations serve as a prime example, seamlessly blending the past and the future.
Kenji Asano
Little is definitively known about Kenji Asano. Born in the mid-20th century in Ehime, a remote prefecture on the island of Shikoku, Asano likely seldom traveled far from his homeland. He mastered the art of engraving on his own and devoted his entire life to this craft.
The legacy of Kenji Asano comprises a collection of works imbued with a poetic mood. His serene seascapes, the rural countryside of Japan and its inhabitants, views of rice fields, and ancient Shinto shrines bathed in the dramatic colors of sunsets—all are captured in a distinctive and recognizable style. In his art, Asano aimed to convey the beauty of the moment, intertwined with its simplicity and transience.
The legacy of Kenji Asano comprises a collection of works imbued with a poetic mood. His serene seascapes, the rural countryside of Japan and its inhabitants, views of rice fields, and ancient Shinto shrines bathed in the dramatic colors of sunsets—all are captured in a distinctive and recognizable style. In his art, Asano aimed to convey the beauty of the moment, intertwined with its simplicity and transience.
NAGŌNSTANS
The name that encapsulates the essence of the brand, Nagōnstans, translates from Swedish as "somewhere." This notion of an elusive locale mirrors the brand’s fusion of style elements.
Nagōnstans marries the meticulous minimalism typical of Japanese design with the boldness of urban streetwear. The designers skillfully blend these influences to create pieces that evolve with each season, integrating subtle shifts in fabric choices and silhouette adjustments that continuously redefine and refresh their signature style. This careful evolution contributes to Nagōnstans' prominent role in crafting a distinctive Tokyo fashion identity that stands out for its innovative and eclectic approach.
If the philosophy behind Nagōnstans resonates with you, consider exploring Enfold and UN3D as well. These brands share a similar commitment to blending traditional aesthetics with modern influences, creating versatile and forward-thinking apparel that aligns well with Nagōnstans' visionary designs.
Nagōnstans marries the meticulous minimalism typical of Japanese design with the boldness of urban streetwear. The designers skillfully blend these influences to create pieces that evolve with each season, integrating subtle shifts in fabric choices and silhouette adjustments that continuously redefine and refresh their signature style. This careful evolution contributes to Nagōnstans' prominent role in crafting a distinctive Tokyo fashion identity that stands out for its innovative and eclectic approach.
If the philosophy behind Nagōnstans resonates with you, consider exploring Enfold and UN3D as well. These brands share a similar commitment to blending traditional aesthetics with modern influences, creating versatile and forward-thinking apparel that aligns well with Nagōnstans' visionary designs.
Katsuyuki Nishijima
Born in 1945 in Yamaguchi Prefecture, Japan, Katsuyuki Nishijima is known for his charming and romanticized depictions, reminiscent of the shin-hanga genre of woodblock prints from the early 20th century. Drawing on the evolutionary principles of printmaking from past centuries, Nishijima captures his vision of traditional Japan with a style that delicately balances intimacy and spirituality, avoiding over-elaboration or excessive focus on minutiae.
Nishijima's works are notably devoid of human figures or any references to modern society, focusing instead on conveying a pure, timeless image of Japan. He employs the traditional genre of the rural landscape 'minka', featuring provincial farmhouses, rice fields, quaint village streets, facades of small taverns, and storefronts of grocery shops. Through his art, Nishijima invites viewers to immerse themselves in the Japan that resonates most deeply with him.
Nishijima's works are notably devoid of human figures or any references to modern society, focusing instead on conveying a pure, timeless image of Japan. He employs the traditional genre of the rural landscape 'minka', featuring provincial farmhouses, rice fields, quaint village streets, facades of small taverns, and storefronts of grocery shops. Through his art, Nishijima invites viewers to immerse themselves in the Japan that resonates most deeply with him.
Y/M
The name of this intimate Tokyo brand, "You and Me," aptly reflects the symbiotic relationship between the wearer and their attire.
Y/M specializes in minimalist, elegant clothing designed for stylish everyday wear. Each piece stands out with its clear lines and structured forms, yet they embody a subtlety that allows them to blend seamlessly into various settings. The designs often feature asymmetrical cuts or understated textural details, striking a balance between simplicity and intrigue. Crafted with meticulous attention to material and fit, these garments serve not just as clothing but as a canvas to highlight the wearer's unique presence.
What distinguishes Y/M’s clothing is their self-contained elegance—they are complete within themselves yet designed to complement rather than compete with the wearer’s personality. This approach ensures that each garment, whether it be a sharply tailored jacket or a softly draped blouse, enhances the individuality of its owner without dominating the ensemble.
To fully appreciate Y/M’s craft, consider their signature items: lightweight linen tunics, crisp cotton shirts, and versatile wool blazers, all constructed with a keen eye for timeless style and functionality. These pieces are not just made; they are carefully engineered to enrich and elevate everyday life.
Y/M specializes in minimalist, elegant clothing designed for stylish everyday wear. Each piece stands out with its clear lines and structured forms, yet they embody a subtlety that allows them to blend seamlessly into various settings. The designs often feature asymmetrical cuts or understated textural details, striking a balance between simplicity and intrigue. Crafted with meticulous attention to material and fit, these garments serve not just as clothing but as a canvas to highlight the wearer's unique presence.
What distinguishes Y/M’s clothing is their self-contained elegance—they are complete within themselves yet designed to complement rather than compete with the wearer’s personality. This approach ensures that each garment, whether it be a sharply tailored jacket or a softly draped blouse, enhances the individuality of its owner without dominating the ensemble.
To fully appreciate Y/M’s craft, consider their signature items: lightweight linen tunics, crisp cotton shirts, and versatile wool blazers, all constructed with a keen eye for timeless style and functionality. These pieces are not just made; they are carefully engineered to enrich and elevate everyday life.
Osamu Yokonami
Originally a fashion and advertising photographer, Osamu Yokonami has gained popularity in Japan and internationally for his work that diverges sharply from the fashion industry. Through his atmospheric photo series "Assembly" and "100 Children," Yokonami has become well-known, exploring themes of early childhood, maturation, human individuality, and group dynamics. According to the artist, these pieces are deeply personal, reflecting on his own childhood experiences and the realization of his identity within society.
While Yokonami continues to shoot for high-profile magazines, he concurrently hones his craft as an independent photographer. His name has become a beacon in the emergence of a new wave of Japanese photography, marking him as a significant contemporary visionary in the field.
While Yokonami continues to shoot for high-profile magazines, he concurrently hones his craft as an independent photographer. His name has become a beacon in the emergence of a new wave of Japanese photography, marking him as a significant contemporary visionary in the field.
MARW
MARW is an innovative collaboration between the well-known Japanese conglomerate United Arrows and the guest designer known as Kandama. The brand name MARW encapsulates the essence of movement and continuity—circle, orbit, wheel, ring—highlighting elements that are both cyclic and dynamic, symbolizing the planetary rotations and the rhythm of nature.
Kandama's design philosophy incorporates a deep commitment to sustainability. Each piece is created with the intention that it will not only be treasured and endure through seasons but also enter a lifecycle that continues beyond its wear through responsible recycling processes. This sustainable approach is integrated from the sourcing of eco-friendly materials to energy-efficient production practices, emphasizing a reduced environmental footprint.
The charm of MARW's clothing lies in the fusion of minimalistic silhouettes with intricate details that draw inspiration from traditional Japanese garments. The designs might feature classic kimono sleeves, obi-inspired belts, or fabric patterns that echo historical Japanese textiles, merging timeless aesthetics with contemporary fashion sensibilities.
This concept of a "cosmic cycle" in MARW’s collections is more than metaphorical. It influences the design elements directly, encouraging a reflection on the cyclic nature of life and fashion through garments that tell a story of renewal and timeless beauty. This philosophy not only captures the imagination but also aligns with a broader, more mindful approach to consumption and fashion's role within it.
For those who appreciate MARW’s style, the concepts behind brands like Y/M, RIM.ARK, and 6 (ROKU) may also resonate.
Kandama's design philosophy incorporates a deep commitment to sustainability. Each piece is created with the intention that it will not only be treasured and endure through seasons but also enter a lifecycle that continues beyond its wear through responsible recycling processes. This sustainable approach is integrated from the sourcing of eco-friendly materials to energy-efficient production practices, emphasizing a reduced environmental footprint.
The charm of MARW's clothing lies in the fusion of minimalistic silhouettes with intricate details that draw inspiration from traditional Japanese garments. The designs might feature classic kimono sleeves, obi-inspired belts, or fabric patterns that echo historical Japanese textiles, merging timeless aesthetics with contemporary fashion sensibilities.
This concept of a "cosmic cycle" in MARW’s collections is more than metaphorical. It influences the design elements directly, encouraging a reflection on the cyclic nature of life and fashion through garments that tell a story of renewal and timeless beauty. This philosophy not only captures the imagination but also aligns with a broader, more mindful approach to consumption and fashion's role within it.
For those who appreciate MARW’s style, the concepts behind brands like Y/M, RIM.ARK, and 6 (ROKU) may also resonate.
MUJI
MUJI, a brand known and loved worldwide, is an essential part of modern Japan. The full name, 無印良品 (Mujirushi Ryohin), translates to "no-brand quality goods," embodying the essence of contemporary Japanese lifestyle: understated minimalism, serene beauty, practicality, respect for tradition, and comfort in every detail.
The brand's journey began in 1980 with just forty essential products. The combination of high quality and affordability, along with a balance of exceptional design and functionality, quickly captured the hearts of Tokyo residents, followed by those in Kyoto and other cities, and eventually, people across the globe.
MUJI is often compared to IKEA, but the comparison falls short. In addition to furniture and home goods, MUJI offers a wide range of products, including cosmetics, clothing, children's items, food, stationery, and books. Nearly all MUJI products are made in Japan, with strict oversight of local materials and production processes. One of MUJI's core commitments is to human health and environmental sustainability. From cardboard packaging and natural fabrics to eco-friendly cosmetics and cruelty-free practices, MUJI focuses on longevity and sustainability—reasons why the brand is so deeply cherished.
The brand's journey began in 1980 with just forty essential products. The combination of high quality and affordability, along with a balance of exceptional design and functionality, quickly captured the hearts of Tokyo residents, followed by those in Kyoto and other cities, and eventually, people across the globe.
MUJI is often compared to IKEA, but the comparison falls short. In addition to furniture and home goods, MUJI offers a wide range of products, including cosmetics, clothing, children's items, food, stationery, and books. Nearly all MUJI products are made in Japan, with strict oversight of local materials and production processes. One of MUJI's core commitments is to human health and environmental sustainability. From cardboard packaging and natural fabrics to eco-friendly cosmetics and cruelty-free practices, MUJI focuses on longevity and sustainability—reasons why the brand is so deeply cherished.
UN3D
The group of young Tokyo-based designers behind UN3D can be seen as a mini-laboratory for inventing new standards. Each piece from this mid-to-upper segment brand is a subtle challenge to your boldness, encouraging experimentation with shape, color, and geometric elements.
UN3D’s clothing, accessories, and jewelry are designed by women, for women, and they undeniably require a unique approach and a fresh perspective on life. We admire UN3D for their sense of humor, their constant reimagining of the familiar, and, of course, their use of eco-friendly fabrics and the impeccable craftsmanship that embodies true Japanese quality.
UN3D’s clothing, accessories, and jewelry are designed by women, for women, and they undeniably require a unique approach and a fresh perspective on life. We admire UN3D for their sense of humor, their constant reimagining of the familiar, and, of course, their use of eco-friendly fabrics and the impeccable craftsmanship that embodies true Japanese quality.
SENSE OF HUMOUR
SENSE OF HUMOUR is a local Tokyo-based organic haircare brand, owned by the founders of the namesake salon located in the Aoyama district. At the core of all SENSE OF HUMOUR products are purely natural ingredients.
The brand's philosophy is built on the commitment to avoiding potentially harmful substances for both health and the environment. The creators emphasize that their declaration of clean beauty means doing no harm—not only to our bodies but also to the planet.
This is why their products contain no mineral oils, preservatives, silicones, parabens, synthetic fragrances, or any form of animal testing. Each SENSE OF HUMOUR product is the result of collaboration between dermatologists, Eastern medicine consultants, aromatherapists, and stylists, all of whom infuse their expertise and passion into crafting unique elixirs of youth and beauty for your hair.
The brand's philosophy is built on the commitment to avoiding potentially harmful substances for both health and the environment. The creators emphasize that their declaration of clean beauty means doing no harm—not only to our bodies but also to the planet.
This is why their products contain no mineral oils, preservatives, silicones, parabens, synthetic fragrances, or any form of animal testing. Each SENSE OF HUMOUR product is the result of collaboration between dermatologists, Eastern medicine consultants, aromatherapists, and stylists, all of whom infuse their expertise and passion into crafting unique elixirs of youth and beauty for your hair.
SHIRO
SHIRO is an eco-friendly beauty brand hailing from Japan’s northernmost and sparsely populated island, Hokkaido—an area renowned for its pristine forests, volcanoes, and mountain rivers.
The philosophy of SHIRO is rooted in the idea of unveiling natural beauty and inner energy through the resources provided by nature. The brand reflects a worldview familiar to the Japanese, one that embraces living in harmony with the environment, a concept derived from the principles of Shintoism.
SHIRO’s products embody a long-standing tradition of gratefully receiving and utilizing nature’s gifts. Their skincare line is formulated with natural active ingredients sourced from Hokkaido and other regions of Japan. SHIRO’s makeup goes beyond aesthetics, using plant-based ingredients like shea butter and camellia oil to protect, hydrate, and nourish the skin, while delivering a naturally radiant look.
The philosophy of SHIRO is rooted in the idea of unveiling natural beauty and inner energy through the resources provided by nature. The brand reflects a worldview familiar to the Japanese, one that embraces living in harmony with the environment, a concept derived from the principles of Shintoism.
SHIRO’s products embody a long-standing tradition of gratefully receiving and utilizing nature’s gifts. Their skincare line is formulated with natural active ingredients sourced from Hokkaido and other regions of Japan. SHIRO’s makeup goes beyond aesthetics, using plant-based ingredients like shea butter and camellia oil to protect, hydrate, and nourish the skin, while delivering a naturally radiant look.
Sunao Kuwahara
The clothing by designer Sunao Kuwahara transcends the boundaries of fast fashion and fleeting trends. A thoughtful, introspective designer—how Kuwahara describes himself—he favors slow, understated luxury and creates collections that exist beyond time and age. One of his primary goals is for people to wear his pieces for as long as possible.
Kuwahara’s time spent working with his mentor, Issey Miyake, before founding his own atelier, taught him the art of playing with fabric textures and garment shapes. At first glance, Sunao Kuwahara’s clothing may seem simple, even overly modest. However, it inevitably wins you over—with a subtle detail, an intriguing fabric, an unexpected embroidery, or the way it makes you not only look but feel when wearing it.
Kuwahara’s time spent working with his mentor, Issey Miyake, before founding his own atelier, taught him the art of playing with fabric textures and garment shapes. At first glance, Sunao Kuwahara’s clothing may seem simple, even overly modest. However, it inevitably wins you over—with a subtle detail, an intriguing fabric, an unexpected embroidery, or the way it makes you not only look but feel when wearing it.
Shintaro Suzuki
Shintaro Suzuki (1895–1989) is best known in Japan and internationally as a painter who worked in the Western art style during the first half of the 20th century. His numerous watercolors and oil paintings are housed in various museums across Tokyo, Kyoto, Osaka, and Hiroshima. The continued interest in his legacy is evident by the frequent appearance of his works at international auctions.
Born in Tokyo at the end of the 19th century, Suzuki witnessed the late Meiji Restoration period, a time when Japan emerged from its long self-imposed isolation and embraced the advancements of Europe and North America in economics, politics, and culture. This influenced his early choice to work in the styles of Western Romanticism and later Realism. However, along with his training under one of Japan's leading watercolorists, Suzuki also studied textile design and later experimented with various printmaking techniques.
In the later stages of his career, which is of particular interest today, Suzuki increasingly turned to traditional Japanese themes, gradually moving away from the European artistic tradition that had initially shaped his work.
Born in Tokyo at the end of the 19th century, Suzuki witnessed the late Meiji Restoration period, a time when Japan emerged from its long self-imposed isolation and embraced the advancements of Europe and North America in economics, politics, and culture. This influenced his early choice to work in the styles of Western Romanticism and later Realism. However, along with his training under one of Japan's leading watercolorists, Suzuki also studied textile design and later experimented with various printmaking techniques.
In the later stages of his career, which is of particular interest today, Suzuki increasingly turned to traditional Japanese themes, gradually moving away from the European artistic tradition that had initially shaped his work.
Taku Bannai
Taku Bannai is an artist and illustrator who primarily works in collage, often blending it with drawing. His contemplative, minimalist works focus on themes such as everyday life, nature, the passage of time, and solitude—topics that resonate deeply with Japan’s national philosophy and are easily understood by many Japanese.
Born in Tokyo, Bannai graduated from the Graphic Design Department of Tama Art University. His career as an illustrator and designer spans a wide range of fields, including advertising, books, magazines, music releases, and capsule collections with Japanese fashion designers.
Bannai is best known for his collaborations with major brands such as Volkswagen, Toyota, Suntory, ANA, MINI, and The New Yorker. He frequently participates in various Japanese and international competitions and biennales, exhibiting his work in Tokyo and other cities across Japan and East Asia.
Born in Tokyo, Bannai graduated from the Graphic Design Department of Tama Art University. His career as an illustrator and designer spans a wide range of fields, including advertising, books, magazines, music releases, and capsule collections with Japanese fashion designers.
Bannai is best known for his collaborations with major brands such as Volkswagen, Toyota, Suntory, ANA, MINI, and The New Yorker. He frequently participates in various Japanese and international competitions and biennales, exhibiting his work in Tokyo and other cities across Japan and East Asia.
Tadanori Yokoo
Tadanori Yokoo is a renowned Japanese graphic designer and artist, and one of the most iconic figures in contemporary Japanese art. His unmistakable psychedelic style is a complex blend of surrealism, symbolism, and primitivism, all filtered through a distinctly Japanese worldview that has remained a constant throughout his artistic career.
Yokoo rose to fame in the 1950s when, as a simple newspaper worker at the Kobe Shimbun, he had the audacious idea to merge the emerging pop art movement with traditional Japanese imagery and symbols, which at the time were seen as outdated and unfashionable. This bold fusion left a lasting impression on both Japanese and international audiences. The famous writer Yukio Mishima commissioned Yokoo to create posters for his theatrical productions, and soon after, Yokoo designed posters for The Beatles’ performances in Japan and the cover art for a Miles Davis album. His personal exhibition at one of New York’s major museums solidified his global reputation.
By the 1970s, Yokoo had become an icon of the new Japanese style, revered by artists, photographers, animators, fashion designers, and musicians alike. Despite the fifty years that have passed since, his work has not lost its relevance and continues to serve as a masterclass in design, painting, and philosophy. Tadanori Yokoo is an artist who transcends genres, conventions, eras, and the passage of time.
Yokoo rose to fame in the 1950s when, as a simple newspaper worker at the Kobe Shimbun, he had the audacious idea to merge the emerging pop art movement with traditional Japanese imagery and symbols, which at the time were seen as outdated and unfashionable. This bold fusion left a lasting impression on both Japanese and international audiences. The famous writer Yukio Mishima commissioned Yokoo to create posters for his theatrical productions, and soon after, Yokoo designed posters for The Beatles’ performances in Japan and the cover art for a Miles Davis album. His personal exhibition at one of New York’s major museums solidified his global reputation.
By the 1970s, Yokoo had become an icon of the new Japanese style, revered by artists, photographers, animators, fashion designers, and musicians alike. Despite the fifty years that have passed since, his work has not lost its relevance and continues to serve as a masterclass in design, painting, and philosophy. Tadanori Yokoo is an artist who transcends genres, conventions, eras, and the passage of time.
The Porcelains
The Porcelains pottery workshop is the result of a creative collaboration between two independent artists. One of them, Makoto Ozu, is a master of pixelated cross-stitch embroidery, and the other, Kuntaro Abe, is a skilled ceramicist. Their artistic partnership is built on a shared love for Japanese traditions across different eras, which they reinterpret through their work.
At the heart of The Porcelains’ creations are classic Japanese pottery forms such as tea bowls, rice bowls, and snack saucers. However, when it comes to traditional motifs like Mount Fuji or flying cranes, Ozu brings his unique touch by rendering them in his signature 'pixelated' style—a nod to his love for the 1980s Japanese culture and the iconic 8-bit video games of that era.
The Porcelains' pieces fit seamlessly into minimalist table settings, adding a playful twist with colorful accents and humor. Their designs are particularly popular with children, making mealtime both fun and visually engaging.
At the heart of The Porcelains’ creations are classic Japanese pottery forms such as tea bowls, rice bowls, and snack saucers. However, when it comes to traditional motifs like Mount Fuji or flying cranes, Ozu brings his unique touch by rendering them in his signature 'pixelated' style—a nod to his love for the 1980s Japanese culture and the iconic 8-bit video games of that era.
The Porcelains' pieces fit seamlessly into minimalist table settings, adding a playful twist with colorful accents and humor. Their designs are particularly popular with children, making mealtime both fun and visually engaging.
Tsumori Chisato
Tsumori Chisato, an artist and designer from an older generation, has long been a name many young fashion talents look up to. A student and close friend of the legendary Issey Miyake, Chisato has firmly secured her place in the wardrobes of Japanese women of all ages. While Miyake’s designs are instantly recognizable for their play on textures and geometric shapes, Tsumori Chisato’s clothing is unmistakable for the sheer amount of joy and energy they radiate. In moments of looming depression or during a long, sunless winter, her pieces are sure to bring a smile and wrap you in a bright, whimsical cloud.
Fairytales are one of Chisato's primary storytelling methods. On her dresses, talking cats come to life, reindeer and foxes wander across sweaters, stars fall on shoulders, fish and jellyfish hide in pant pockets, and flowers and ladybugs nestle in the folds of skirts. Chisato encourages everyone to embrace a little bit of childhood, a bit of princess-like wonder, and to look at the world with a touch of innocence, always expecting magic—no matter their age.
And we couldn’t agree with her more.
Fairytales are one of Chisato's primary storytelling methods. On her dresses, talking cats come to life, reindeer and foxes wander across sweaters, stars fall on shoulders, fish and jellyfish hide in pant pockets, and flowers and ladybugs nestle in the folds of skirts. Chisato encourages everyone to embrace a little bit of childhood, a bit of princess-like wonder, and to look at the world with a touch of innocence, always expecting magic—no matter their age.
And we couldn’t agree with her more.